Thailand has managed to give life to insurance ads in a three-minute spot titled “Unsung Hero.”
The ad paints a touching story of a young man committed to helping those around him. He feeds stray dogs, gives his elderly neighbor bananas and gives a begging schoolgirl extra cash.
We see that this man’s actions don’t have much impact on his own life; he doesn’t gain fame or recognition, much less a mere “thank you.” But eventually, he realizes the power of paying it forward.
The ad currently has accrued more than 2.5 million views in less than a week.
The heartwarming life insurance ad isn’t the first viral hit to come from Thailand. In February, a lingerie ad went viral for challenging the assumptions about single parents, and last September, a telecom ad highlighted a similar concept of unexpected kindness.